Innovation in Practice

The Hub is the testing ground for our integrated approach to innovation. From new products, services and brands to new ways of working and growing, each Sprint starts with a different business challenge but follows the same one-week architecture.

Powered by the AI Business Council we combine AI-powered market intelligence, visualization and simulation with human expertise to broaden the perspective, find the opportunity and make it tangible.

Each Sprint is run as we would approach a client challenge: starting with an open question, narrowing what matters and developing a direction concrete enough to explore, challenge and act upon.

Rather than waiting for the next challenge to arise, we use the Hub to keep testing the model—bringing the market perspective into the development process through our Client-in-the-Loop approach and continuously learning how human expertise and AI can work better together.

One week. One business challenge.

AIBC LAB SPRINTS

Innovation in practice

FMCG

Brand Repositioning

Revitalize a legacy brand

An established FMCG brand is losing relevance. We explore what is still worth building on—and how far the brand can move without losing itself.

Professional Services

Productization

Productize your expertise

A professional-services business wants to grow without adding people at the same rate. We explore how existing expertise could become new, repeatable services.

Entrepreneurship

M&A

Stress-test the value behind acquisitions

A SaaS company receives an acquisition approach. We explore what customers could reveal about the business—and where its future value might really lie.

B2B Manufacturing

Digital Experience

Reimagine the digital experience

A manufacturer is deciding where to invest next in digital. We explore how mobile could create a more direct and valuable customer relationship.

FMCG

Category Innovation

Enter a new category

An FMCG business needs new sources of growth. We explore where changing customer needs could create room for a new proposition.

Enterprise

AI Transformation

A Nordic enterprise has 27 AI initiatives underway. We explore what they add up to—and where transformation is actually beginning to emerge.

B2B SaaS

Product Innovation

Future-proof a SaaS platform

AI is changing what customers expect from software. We explore how a CRM platform could move from recording activity to helping salespeople decide what to do next.

Enterprise

Transformation

Activate corporate strategy

A Nordic bank needs thousands of employees to act on one strategy. We explore how the direction could become meaningful across different people and roles.

B2B Manufacturing

Content strategy

A manufacturer is preparing an account-based marketing pilot. We explore how AI could anticipate the buying group's response before taking the concept to market.

B2B

Growth

Every Q4, a consultancy asks where next year's growth will come from. We explore what changes when it starts building the answer in Q1.

INNOVATION SPRINT