Partners

Daniel Askergren

PARTNER | MANAGEMENT & CONSULTING

Strategy & Innovation

Product & Tech

Brand & Design

Marketing

Leadership

Change & Operations


For over two decades, Daniel has partnered with more than 50 diverse brands–from global industry leaders to local entrepreneurs.


With vast experience from commercial leadership roles at Nordic and global consultancies, Daniel has driven growth and profitability, scaled regional operations and built high-value client partnerships and portfolios.


Throughout his career he has led and coached clients on different markets through the complexities of shifting business and brand strategies, emerging technologies and evolving customer behavior.


Daniel partners with leaders ready to challenge their market potential, using innovation, technology and brand experience to put customer reality at the core—turning it into sharp commercial advantage.

COMMERCIALIZATION

Strategy & Architecture

INNOVATION

Product & Experience

GO-TO-MARKET

Execution & Performance

EXECUTIVE

Leadership & Change

Professional profile

  • Industry experience

    Automotive & Mobility: Passenger vehicles, commercial vehicles, connected services

    FMCG: Food & beverages

    Financial Services: Commercial & retail banking, private equity, payment processors, fintech, insurance  

    Manufacturing: Construction & infrastructure, materials technology, electronics, forestry & gardening equipment 

    Professional Services: Management consulting, IT, legal, design, marketing, media

    Real Estate: Commercial development, private housing

    Retail: Consumer electronics, eCommerce, store development     

    Technology: IT infrastructure, software & applications, cloud computing, SaaS, data & analytics, AI adaptation, telecom    

    Transportation & Logistics: Public transport 

    Other: Gaming, non-profit organizations, education    

  • Capabilities

    Business advisory: Corporate & commercial strategy, M&As, product design & development, brand & marketing, sales strategy & revenue optimization, digital strategy & operations

    Partnerships & Engagement: Project & program leadership, stakeholder management, relationship building, risk management, portfolio management

    Operations: Consultancy leadership, organizational development, leadership development, change management, M&As: Due diligence & post-merger integration

    Finance: P&L management, forecasting & analysis, pricing strategy & optimization, deal structuring, M&A valuation  

  • Resume

    2020- Bearing 45/AIBC Labs

    2024 Lynxeye

    2021-2023 Valtech

    2020-2021 If Insurances Nordics

    2019-2020 Next State

    2017-2019 INGO Stockholm/Brand union

    2016-2017 Open Communication 

    2015-2016 Ottoboni/Nordic Morning 

    2011-2015 Nord DDB

    2009-2010 Minnesota Communication

    2006-2011 Fältman & Malmén/DraftFCB/ Norweb

    2003-2006 SVID, Swedish Industrial Design Foundation

    2000-2003 FutureLab

  • Education

    1996-2001

    Master of Science in Business and Economics, Stockholm University


    2006

    Strategic Planning, Berghs School of Communication


    2001 

    Intellectual Property law & Marketing, Berghs School of Communication